The services are the shape of the work. This is how it has actually played out: real engagements, and the path every one of them follows. Most of it arrives as a symptom. I find the system underneath, then build the fix into what you already run.
Three engagements, start to finish. Different stacks, same shape: find the system underneath, then build the fix.
A DTC brand running paid across Meta and Google, reporting in spreadsheets, with no idea which channel actually drove repeat purchases. I built the event schema, piped everything into a warehouse, and connected revenue back to campaigns.
A SaaS team whose product analytics, CRM, and ad platforms all told different stories. I rebuilt tracking on a clean schema, unified identity across tools, and gave marketing and product the same funnel for the first time.
An appointment-based business sitting on years of booking history it had never activated. I synced lapsed-visitor and high-value segments from the warehouse to paid and email channels, with winback flows that run themselves.
Short snapshots of named engagements, each tied to the service it came from.
Amplitude across front end and backend, unified by a shared transaction ID so conversions tied back to UTMs before identity existed.
Diagnosed rising hard bounces to an unverified list, then built ZeroBounce into existing HubSpot validation workflows.
Reverse-ETL style backend on GCP and BigQuery powering audience activation for booking platforms like Mariana Tek and MindBody.
Front-end analytics auditor in Node.js on GCP with AI-assisted reporting, live on a client site and validated against DevTools.
I work on a project or retainer basis. Engagements start with a scoping call, then a short discovery phase, then a defined scope of work. You work directly with me.
A 30-minute call. You describe the mess; I'll tell you honestly whether I can help.
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