Services

Start with the sentence that sounds like you.

Most work arrives as a symptom, not a spec. Numbers nobody trusts. Tools that do not talk. Work that should not be manual. Pick the one that sounds like your situation. Each page goes deep on what I actually build, the specific capabilities inside it, and the tools I reach for.

01Measurement

“We don't trust our numbers.”

Tracking and attribution rebuilt so your reporting holds up when someone checks it. Event schemas designed around the questions you actually need answered, implemented across web, product, and backend, with attribution that survives scrutiny. The fix for numbers that three systems disagree on.

Event tracking
Attribution
Server-side tracking
Dashboards and QA

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02Integration

“Our tools don't talk to each other.”

Your platforms connected into one source of truth instead of a pile of tools that each work alone. CRM, lifecycle, and ads wired together with monitoring, so leads stop falling through the gaps and lists stop going stale.

CRM integration
CDP
Reverse ETL
Lifecycle
Deliverability

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03Automation

“Everything depends on someone doing it by hand.”

The manual work mapped and rebuilt so it runs itself. Routing, enrichment, reporting, and alerting that do not depend on one person remembering, plus agent systems that share context instead of working in isolation.

Workflow automation
Lead routing
AI agent systems
Alerting

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04Activation

“We're sitting on data we've never used.”

Years of customer history turned into audiences, winbacks, and signals you can act on. Warehouse-native audiences synced to ads and lifecycle automatically, with flows that trigger themselves.

Warehouse audiences
Audience sync
Winback flows
Churn signals

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05Building

“We need something that doesn't exist yet.”

The thing no vendor sells, built around how your business actually runs. Internal tools and scoped products from idea to shipped: data model, backend, and interface as one system, handed over on a repo your team can keep moving on.

Internal tools
Product builds
AI-assisted tooling
Data backends

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Not sure which one it is?

That is normal. Most problems start as a symptom, not a category. Book a 30-minute call and describe the mess; I'll tell you honestly where it sits and whether I can help.

Book an intro call